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Buyer Review Sites and Popularity Management In the last couple of years there's been a boom in websites offering all areas of consumer reviews from personal products to websites and also businesses. But if you own a web site, monitoring the sheer volume of online reviews can be quite a daunting prospect. Protecting Your Online Status It's widely known that the company's reputation is a crucial factor for many individuals when making an on the internet purchase. It's estimated that about 70% of consumers read online reviews beforehand. A good online reputation is key to getting user trust. Complaints by consumers can perform severe damage and push away business. Website trust is a vital element in today?s environment. It's especially important to check on sites such as Scam.com , BBB, and Complaintsboard.com as well as other online review sources for serious complaints against your business. Given this consumer pushed environment, it's become more critical than ever before for businesses to keep close track of what consumers are saying about their products. So How Do A person Check Online Reviews?

There's a number associated with specialist reputation management websites for instance Reputation.com which will monitor social networking chatter and search engine results and alert you if your company or website is mentioned. Another (DIY remedy, but free) possibility is setting up the search engines alert. Many search engines such as Google allow you to set up "custom made" alerts that may tell you when new pages appear on the web which include a certain search term that you choose. For example, you could create an alert such as "mywebsite + reviews" or even "mywebsite + complaints". In this situation each time a webpage with the relevant text is found, you'll be notified right away. The main problem with such alert systems (and social networking monitors) is which they typically throw up a lot of "false positives" meaning you have to wade through many irrelevant goods that have triggered because they have a certain combination of the alert words. As such this process could be excessively time consuming. Checking Your Website's Reputation Another option is to use a site such as Bigthis.com which will do a scan of the major review sites for your website and list its reputation and overall (average) score. There's also a link into the relevant comment pages where your website may be mentioned or rated by users. If it's not currently listed on Bigthis.com you can use the reputation checker (see more) to do an instant search for online ratings and reviews about your site. More details: here Dealing With Complaints Once you've found complaints about your website or business, the next question is how to proceed about it. Most review sites prohibit company owners from posting reviews about their own businesses, unless they are clearly flagged as a response from the owner. Other sites such as SiteJabber, and Webutation have a unique response section where companies can reply to negative reviews. While responding to serious complaints might be advisable, replying to each and also every criticism posted online is typically not feasible and probably would not be a productive usage of time. In most cases the most effective approach is to try to address the underlying factors behind the complaint.

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