Linda Ikejis Blog
Aus Bildungsstreik 2009
The history of blogging seem like other 'History of'-- not very amazing. Yet blog sites, an online platform where individuals share info and viewpoints, provide a few of the most amazing reads through today. Hundreds of millions of blogs about politics, company and home entertainment exist on the World Wide Web, how do you select whiches to read through?
For numerous African readers, looking for the most up to date 'essence', gossip and celebrity information, it's an easy option. The Linda Ikeji blog is now a family name and undeniably among the most profitable, amazing and typically questionable, blogs in Africa. The blogger behind the medium, Linda Ikeji, is herself an interesting woman.
How she turned an as soon as rare practice into a cash making machine and has successfully sustained it because 2006 is a testimony to the commitment it takes to be a business owner a creative market. Linda shares freely today how she makes millions doing exactly what she likes-- blogging. In her characteristic casual writing design, she states "Now I do not chase cash any longer ... it chases me.".
Hers is a rags to riches tale that arised in the midst of debate when radio presenter freely said she was not a part model. In response, Linda shared her story which was deeply personal with noteworthy business lessons.
From as very early as 10 years old, Linda was composing. Unlike many teenagers her age, Linda liked seeing meetings and newscasters and by the time the chance presented to attend university in Lagos, her course option was decided: Mass Communication.
She was admitted to research English in university to her disappointment, however she chose to make the best of it. To support herself and her household with school, Linda began working at the age of 17, doing every little thing from waitressing and ushering to modelling and bartending, none of which paid a lot in the late 90s.
It wasn't simple however I had to make it through". Linda worked hard, she was identified to prosper and become a journalist, her lifetime dream. In her second year of university nonetheless, she experienced a defining minute where she chose that would influence the rest of her life, particularly her choices on opportunities for making money.
Being a lovely model with growing appeal, Linda was approached by several wealthy men searching for sexual favors in exchange for money-- an usual practice in numerous higher organizations. These men provided quick access to the easy way of life that was so valued among college ladies yet left out many from poor backgrounds. For an aspiring occupation woman and entrepreneur, the quick money held deep appeal.
Linda had actually chosen early on never ever to offer her body in exchange for money so when the temptation came, starving, desperate Linda, fighting household pressures to send cash, was able to resist. Following her experience with almost compromising her values, she renewed her commitment to difficult work and living with dignity no matter the circumstances.
After university she strove to break into the journalism trade, launching her media business, Blackdove Communications, a modelling firm and occasions management attire. She likewise began what she describes in her first ever before blog post as her "true interest", her magazine called, FM & B. The first issue was launched in 2006 and after discovering how capital-intensive and lengthy publication posting was, just 2 more versions made it to print.
In that same year, Bella Naija, an additional popular Nigerian blog site, held a story about Linda herself and for the first time, Linda started to see a brand-new possibility to take her writing to the world. Blogging had all the appeal: it was free of cost except for the expense of an internet connection, easy to do and gave you access to millions of readers instantaneously. From that first Bella Naija article, she was sold.
7 years later, Linda Ikeji's blog is averaging in between than fifty and one hundred thousand visits every day from different countries. The blog has become a melting pot for Nigerians based at house and in the diaspora. Talking about how others can turn something as unconventional as blogging into a multi-million naira company, Linda stated "You have to enjoy blogging. Since I desire to make cash, you cannot say I want to blog.
There are over a thousand blogs, however what will make individuals enjoy exploring your blog site depends on the efforts you put into it. Her insight is on par with the words of numerous success coaches and innovative titans-- enjoy what you do and you will never ever have to work another day in your life.
Although Linda started her company as a hobby, did it for four years before making any cash and had no set objectives for it at the beginning, she's maximizing every possibility that comes her method. Her blog site generates millions of naira yearly from advertisements run by business and Linda has gradually moved into an industry she calls 'inspirational writing'.
Discussing her first book It Takes You, Linda said "I hope more than anything else that everybody who reviews this book discovers something from it. I hope it changes their perception of some things and more than anything else I hope it motivates them to head out there and make something of themselves".
The cash she makes has not just ended her household struggles but has brought her fantastic influence in the home entertainment industry and amongst young people. To her credit, her impact has actually been a force for modification.
By mobilising thousands of readers in her online neighborhood, Linda was able to provide a voice to Blessing Effiong, a girl who had actually been detained for 4 years in jail without a trial. Four months after the story was reported on the blog, Blessing went out of jail with her liberty, grateful to all her supporters including Linda Ikeji.
The tale of Linda Ikeji, Nigeria's most popular blogger, shows that you can create worth, and therefore a company and impact, from whatever you're passionate about; as well as when debate abounds, there are numerous possibilities to do excellent.
Whether you concur with her strategies and content or not, we have to hand it to Linda, she has actually amused, engaged, inspired and prompted Nigerians for 7 years doing exactly what she likes finest. She has actually turned blogging into a rewarding company and shows no indicator of stopping.